Still few people don’t understand value that why should they optimize their mobile site but basic reason is that till date statistic says that 35 – 40 % of people have started searching via their mobile phone and is predicted that by end of 2011 this graph may increase to 50 % of people would search through their smart phone, so your website can function effectively as on different mobile device, it is must be made compatible with different mobile device.
Few points must be kept as mark before web design or optimizing any site for mobile device-
- Simplify – Simple layout with easy graphics and navigation which is basic feature for mobile site, i.e. due to complex graphics and complicated mobile design you can lose your user.
- Resize – Navigation links and buttons should be large so that it could be easily pressed via your thumb.
- Prioritize – lessen up content on priority basis, summarize content which could attract your visitors and make stick them to your site.
- Technify - Creating a mobile site so maximize capability with respect to mobile design like “ Call To Action “ should be properly defined, for example if person want to call you than simple technical functionality button should be there so that they can just click and make call rather than manually typing number and then click on call and contact you.
- Streamline – Whether your goal is to make call or sale make it simple i.e. in maximum 3 steps you can drive your customer to goal that could be defined as First STEP; Description of services and product which you provide to your customer. Second STEP; incentives which you can provide to your customers, and Last STEP drive your customer to goal conversion page.
Above are few basic points which should be kept in mind while optimizing your site as world is going mobile so from web we have to switch to mobile optimization of site.
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